How should I price my Welling sales property to attract maximum interest?

When valuing property I always make it clear to every vendor I meet that what you market your property for and what you achieve are not necessarily the same thing.

In the shops it is very obvious that items are marked £9.99 and not £10 to give the impression that things are cheaper (is anyone really that daft nowadays?). 

But when looking for a property to buy, especially online, marketing at a cheaper figure can, believe it or not, sometimes work against you.

How so?

When searching for property online most sites will use price bands and you will be required to do a search between a pre-determined X and Y. These figures are often set at certain ceilings, like 300k, 400k and 500k for example. Similarly, almost every property site will default the results of your search in list order from highest price to lowest price. 

Therefore a property listed at £500,000 will more often than not appear at the top of a search and one at £499,950 will appear at the bottom.

Where do you want your property to appear?

If you are looking to maximise the amount of online interest you get, which ultimately will influence viewing numbers and time taken to sell, pricing correctly is crucial. 

Discuss this with your estate agent BEFORE you go on the market, as its a little too late to rectify once that initial rush of interest on day one has passed you by. 

If you are looking for an agent that is well established, professional and communicative, then contact us to find out how we can get the best out of your investment property.

Email me on kevin@dansonpropertyservices.com or call on 020 3397 4499. If you are in the area, feel free to pop into the office – we are based on 116 High Street, Welling, Kent, DA16 1TJ. There is plenty of parking and the kettle is always on.

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